That’s London in a nutshell, or rather in an algorithm, according to
lists released by Amazon which detail its bestselling products across
the capital in 2016.
The data also solved one of the year’s great tech mysteries — who is still buying selfie sticks?
Curious shopping quirks were revealed across the capital. In the
Square Mile, where deals are struck at all hours, the bestseller was the
£8 Premium Sleep Mask by MemorySoft.
The 10th most popular item in the whole city was an 80p pack of five “ripe and ready” Fairtrade bananas.
Amazon’s Doug Gurr said: “It’s fascinating to see how the bestsellers
of the year differ depending on where in the capital you live.”
The firm does not release exact sales figures to the media, although
the products featured in the lists are said to have sold in their “tens
An agency employed by Amazon compiled the lists using 35,000 pieces of London sales data.
All three of the top buys in north London, spanning Hackney to
Barnet, were paperback books. The most popular was Sapiens: A Brief
History of Humankind, by Yuval Noah Harari.
This was followed by Marie Kondo’s neatness manual, The Life-Changing
Magic of Tidying: A Simple, Effective Way To Banish Clutter Forever.
Third on the list was the social climber’s bible, How To Win Friends And
Influence People, by Dale Carnegie.